Own the immense popularity of players
As we know, Mortal online has own the immense popularity of players. Becoming a reclusive and trendy shut-in is now quite cool, and for that Blizzard is to be commended. Who would have thought that such geeky nonsense would sell 8.6 million units? The general point of the story is this -- mmodo is making more Mortal online gold than you could realistically spend in two lifetimes.